| Website Design Planning |
|
|
|
|
So you've decided that you want a professional website... but ask yourself - do you really need one?
Your automatic response is probably "yes", and the justifications vary from "everyone has a website these days" to "it's about time we got one". Regardless of what you think you should do, or what advice your spouse, business partner or best friend gives you, it is best to establish whether you or your company can truly benefit from having a professionally designed website before any expenses are incurred. As a general rule, almost any business can benefit from a website or some form of online presence, provided that it is done professionally and with your company's best interests kept very closely in mind. The internet is littered with second-rate websites that actually have a negative impact on a company's brand rather than positively promoting it. All too often, companies feel that they can bypass the normal professional website design channels when it comes to getting a website designed, choosing to "do it themselves" or to get a "brother-in-law" or a "friend of a friend" to take it on. Unfortunately, it is always possible to spot website design that has been done "on the cheap". The internet is becoming more a part of our everyday lives, and users are getting more discerning as to what a well designed website looks like and how it should perform. You will be doing yourself and your company no favours by trying to take short cuts, and should seriously consider whether you can afford to pay for professional website design at this stage. Click on the 'Next' button below which will start the lesson, Who Is Your Target Market, or you can navigate through the sub-topic navigation on the top right of the site to fast track to topics of interest. |
| Next > |
|---|