website promotion and online marketing is an extremely important consideration for your website and should be high up on your planning list. As mentioned in the Planning Your Website section, online marketing is critical to your website's ongoing success and indeed, that of your company.

As a general rule, the two most desired goals for website promotion are:

1.  To increase website traffic
2.  To increase search engine ratings

In theory, by achieving these two goals through website promotion, a website and the company that owns the website are almost guaranteed to reap rewards and success. The formula is simple, if more people visit the company website, then the chances that they are going to purchase something from the company increase, which ultimately benefits the company.

As always and especially in the case of website promotion, we would recommend that you seek professional help with your online marketing and they can advise you as to the best website promotion methods that suit your needs and to speed you along, we have sought out a few reputable online marketing (SEO) companies that you can approach straight away.

Take a moment to view our WebWise Endorsed Companies as shown on the right.

So what are the next steps? Well, before we can decide what website promotion method works for you, we first need to decide just how popular you want your website to be...

Click on the Next button below which will start the lesson, Site Popularity - Goal Setting or you can navigate through the sub-topic navigation on the top right of the site to fast track to topics of interest.